Teknikkvinnor is a massive facebook group for women in technology and engineering. They approached me about doing a redesign of their existing logo, but during the research I stumbled upon this idea where the T and K could be represented as different orientations of the skip icon on a hi-fi system. This then evolved into their new logo as well as a library of icons that can all used to represent different messages.
Choosing colors for for Teknikkvinnor was a bit of a hassle. The client was set on using purple in some way, but we wanted to find a hue that worked well on both dark and light backgrounds. The accent colors include a green (displayed below), as well as a red, that are both used for joint venture marketing.
The logo combines the recognizable shape of a skip on a hi-fi system to form the letters T and K. The original idea was to go with a redesign of their previous logo, but after creating this logo, the entire team was sure about making a bigger change.
These are a selection of mockups and screenshots that display the Teknikkvinnor logotype as it's being used.
Along with the logotype, Teknikkvinnor also got a set of icons derived from the logo, that can be used in marketing materials.