Hill & Hayes

Client

Hill & Hayes

Tools

Illustrator, InDesign

Year

2018

Brief

Hill & Hayes Espresso Bar is a fictional café that I made up for practice. The goal was to give the café a logotype and branding that gave the impression of heritage and stability, while at the same time not looking worn-down. This resulted in the use of a circle lock-up for product labeling, giving the impression of a stamp, as well as two more modern lock-ups used for print and signage.

Colors

The logo is fairly generic when compared to other logos of the same style, so I wanted to use colors (especially the orange) to give it a bit of an edge.

Hill & Hayes colors

Logotype

The Hill & Hayes logotype draws inspiration from weather beaten logos of old brands. I ended up with two different versions that I think would work for a place like this.

Color lock-ups of the Hill & Hayes logotype
Color lock-ups of the Hill & Hayes logotype

Logotype in use

These are a selection of mockups that displays the logotype in a way that it could be used.

Menu mockup of the Hill & Hayes logotype
Wooden box mockup of the second version of the Hill & Hayes logotype
Paper box mockup of the Hill & Hayes logotype
Coffee packaging mockup of the second version of the Hill & Hayes logotype
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